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The Blueprint

Posted By Alex Belth On November 7, 2009 @ 12:11 am In Bronx Banter | Comments Disabled

“I made the Yankee hat more famous than a Yankee can.” –Jay Z.

 jayz2

Well, not really, but nice try, Jigga. It’s not a bad line.

A few days ago, Emma wrote:

Empire State of Mind [1], as I said a few weeks ago, has a nice catchy hook but isn’t a great song, and far from Jay-Z’s best. Still, it’s neat that this postseason had such an obvious anthem – if only because now I’ll think of the 2009 Yankees every time I hear it, probably for the rest of my life. And I mean, say what you want about the tune, but the song that makes me think of the 2000 Yankees is “Who Let the Dogs Out,” so count your damn blessings.

I don’t listen to much new music these days so I missed this tune when it first came out. Then I caught a performance of it on TV right before the playoffs began. Can’t say that it moved me much, but I am a sucker for New York City love songs. Pop songs, or whatever. And I like Jay’s rhymes so it wasn’t offensive or anything.

Since then, of course, the song has literally become the anthem for the 2009 Yankees. Like it or not. Jocks and musicians have always loved hanging around each other, so it makes sense that Jay-Z would latch on to these Yankees. It’s all about branding, son, and Jay didn’t just fall off a turnip truck.

Jay loves the Yankees, he raps for the Yankees, he rides in their parade. And the Yanks love Jay in return.

So, for better or worse, we’ll never be able to listen to this song without thinking of the Yankees.

I’m in the new Sinatra, and since I made it here, I can make it anywhere.

Hearing that lyric while watching images of Alex Rodriguez’s heroics this off-season, and yeah, the song fits, man. The fact that it is a pop song makes it ideally suited for this kind of thing.

Emma was right, it’s an upgrade from “Who Let the Dogs Out.”

 


Empire State Of Mind [2]
Uploaded by KMFIS [3]. – Check out more sports and extreme sports videos. [4]

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URLs in this post:

[1] Empire State of Mind: http://www.youtube.com/watch?v=o6w263UQNnk&feature=related

[2] Empire State Of Mind: http://www.dailymotion.com/video/xb1w6a_empire-state-of-mind_sport

[3] KMFIS: http://www.dailymotion.com/KMFIS

[4] Check out more sports and extreme sports videos.: http://www.dailymotion.com/us/channel/sport

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