"A New York Treasure" --Village Voice

Yankee Panky: MLBN Turns 1 (Week)

On Jan. 1, the much-ballyhooed launch of the MLB Network took place, with Don Larsen’s perfect game in Game 5 of the 1956 World Series as its flagship program. The game, which had never before been seen anywhere, was a kinescope film of the telecast, with Hall of Famers Mel Allen and Vin Scully on the mike, and more Gillette commercials than anyone has seen, anywhere. This was, for me, a chance to watch history — as the game took place long before I was born — as well as an opportunity to do a three-hour cultural study (male fans in attendance wearing suits and hats, for example), and review how far we’ve come in terms of broadcasting baseball on television.

The program interweaved Bob Costas’s hosting of a Q&A with Yogi Berra and Don Larsen in front of a live audience in MLB Network’s Studio 42 and the game itself. When Costas wasn’t ignoring spoiler alerts and telling us what to watch for in the program (as if we couldn’t figure it out for ourselves), he was playing to his greatest strength — allowing his interview subject to tell the story. The highlight, in my opinion, was the discussion session that followed the final out. Larsen admitted that he knew he pitched a no-hitter but didn’t know it was a perfect game; he didn’t even know what a perfect game was. (I was instantly reminded how when the Astros no-hit the Yankees with six pitchers in 2003, that Jeff Kent didn’t know why his team was celebrating so vigorously until he looked at the scoreboard.) Perhaps Larsen’s most prescient comment, though, came in that same segment. Costas mentioned that 15 Hall of Famers played in that game, and that for Babe Pinelli, the home plate umpire, Game 5 was the last game for which he called balls and strikes. Following that, Larsen said he thinks about the perfect game every day, the Hall of Famers, and that so many of them — especially on the Brooklyn side — are not around now for him to thank them for being part of it also.

THE BROADCAST
• Allen called the first half of the game, and Scully called the second half. If you’ve heard recordings of their radio broadcasts, you could immediately tell how they adjusted their respective styles for television. They let the pictures tell the story, and they did not play to the casual fan. There was an assumption that if you were watching the game, you knew what was going on. In the top of the eighth inning, though, when Jackie Robinson called time and stepped out of the batter’s box claiming there was something in his eye, Scully made no mention of the Yankee fans booing. They knew Robinson was trying to rattle Larsen. Scully, knowing what was at stake for Larsen and perhaps himself as the Dodgers’ lead broadcaster, stayed away from the issue.

• Both Allen and Scully, without the benefit of graphics, mentioned the count only when it was important.

• The camera angle from behind the plate gave a great look to the pitchers. You could truly see the type of pitch Larsen and his counterpart, Sal Maglie, threw, and how those pitches broke. You could also view the nuances of defensive positioning. For example, in the top of the fifth inning, on Gil Hodges’ lineout to Mickey Mantle, you could clearly observe the route Mantle took to make the slick backhand grab. In the following inning, On Carl Furillo’s pop-up to second base, it was a pleasure to see the players moving to back each other up. Gil McDougald moved from shortstop to cover Billy Martin, and Andy Carey sprinted from third to second to cover the bag in the event of an error. It went unseen, but I bet Berra or Larsen covered third to fill Carey’s vacancy. Scully let all that go. Joe Buck and Tim McCarver calling that play today. McCarver would likely spend the remaining half-inning discussing the fundamentals.

I’m not going to say that this telecast or the way it’s presented is better than the daily coverage we see now, but there were some elements that I believe could — and should — be applied to the general broadcasting. The most basic of these is the “less is more” approach to the verbiage. I got caught doing this myself when I did play-by-play in college. I talked too much. I learned how to curb it. Now, I watch games on mute for the most part because I can’t take listening to the excess, the clichés and the catch phrases. (Aside: One of the biggest offenders of this, Matt Vasgersian, is now a lead PBP man for MLB Network. Hmm…) I believe Allen, Scully and their contemporaries understood that no one was tuning into listen or watch them; it was about the game and they were just the messengers.

Game 5 was a great introduction to the network. I know from being at YES when it launched that gathering enough programming to fill 24 hours is a challenge. But here, without having to pay the licensing fees, there’s plenty of room for classic games, specials from MLB Productions — there are infinite possibilities. Putting “Ken Burns’s Baseball” in primetime is a great way to bring back the award-winning documentary. The Hot Stove show is already as good, if not better, than the items on YES and SNY, with Al Leiter, Harold Reynolds and Barry Larkin leading the analyst lineup. Jon Heyman was a smart hire on the Insider beat. What the Network has already done beautifully is integrate MLB.com into its plan. Highlighting specific MLB.com stories in the ticker at the bottom of the screen is an easy way to drive traffic back to the site, and the team sites. And as Cliff Corcoran has noted in this space, and others in media circles have, MLBN already has the NFL Network beat in that it struck a cable deal prior to launch.

The only thing that could impede the progress here is the shill factor. If MLBN chooses to do some investigative journalism — I don’t know if that’s in their plans — they need to be willing to go for it and potentially expose some of the failings of the league. Otherwise, the network will not be viewed upon as much more than a PR leg of the organization at large.

Looking forward to your comments. Anything additional, write me here, with the subject “Yankee Panky.” 

Until next week …

Categories:  Bronx Banter  Will Weiss  Yankee Panky

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10 comments

1 FreddySez   ~  Jan 8, 2009 12:41 pm

As with most of the people here, MLBN had me at hello and I'll watch as much as my wife will put up with.

But for the casual fan or non-fan that MLB hopes to attract through the network, I worry about the mid-winter launch. To their eyes, what we're seeing now is an awful lot of filler. By the time things heat up in a couple of months, will these marginal viewers have gotten bored and turned away?

2 Will Weiss   ~  Jan 8, 2009 12:52 pm

[2] Good question. We faced the same battle with YES. We launched the web site on March 15, the network on the 19th, did one ST game and then Opening Day on April 1. Putting together enough content was an enormous task. ... I don't remember when NBA-TV launched, or the NFL Network, for that matter, but I would imagine that their hurdles were similar. The biggest advantage MLBN has is that it struck cable distribution deals, where NBATV is only available on the pay tier, and NFLN is nowhere to be seen unless you have satellite.

3 zack   ~  Jan 8, 2009 1:04 pm

My biggest issue with MLBN thus far I suppose is minor. The channel is relegated to what is for me tv wasteland. I'm on Cox San Diego and its like channel 380 or something, hidden in the "sports package" channels that I don't get. Its nowhere near any channel I either get or would watch, so simply based on location I tend to forget that it exists.

This is the problem with digital cable I suppose. With like 1,000 possible channels, not only do I not get almost all of them, but I can't freaking remember what channel is where and what I get.

Otherwise, can't say I have watched enough to make any judgment on it. And that, of course, is because of the location. Ah well..

4 Will Weiss   ~  Jan 8, 2009 2:44 pm

[3] Does MLBN not have an agreement with Cox? With Cablevision, it's part of the paid sports package with The Golf Channel, Versus, etc.

5 The Mick536   ~  Jan 8, 2009 2:51 pm

Who are the hall of famers?

6 Will Weiss   ~  Jan 8, 2009 4:58 pm

[5] I misspoke and will ask Alex to publish a correction: 15 Hall of Famers on both rosters and in the broadcast booth. Eleven were directly involved in the game.

On the Yankees: Yogi Berra, Enos Slaughter, Mickey Mantle,
Casey Stengel (Manager), Whitey Ford (DNP),
Phil Rizzuto (DNP)

On the Dodgers: Jackie Robinson, Pee Wee Reese, Duke Snider,
Roy Campanella, Walter Alston (Manager),
Sandy Koufax (DNP), Don Drysdale (DNP)

Broadcasters: Mel Allen, Vin Scully

7 zack   ~  Jan 8, 2009 5:09 pm

[4] Oh no they do, and the channel is actually available without the sports package, for whatever reason. But its still stuck in with them, so its not exactly noticeable.

8 The Mick536   ~  Jan 10, 2009 10:39 am

Using Retrosheet as a source since I cannot remember what I saw on the you-don’t-have-to-wait-for-next-year day in 1955: Enos Slaughter was traded to the KC A’s with Johnny Sain on May 11, 1955 for Sonny Morris (a trivia question); Mickey Mantle pinch hit for Bob Grim in the 7th (who knows why he didn’t start?); Jackie Robinson did not play in game 7 (Don Hoak played 3rd—I wonder why?); Jerry Coleman did not play. Gil Hodges, not in the Hall, drove in both runs, though one was unearned (Moose error on a sac bunt everyone expected).

9 Will Weiss   ~  Jan 12, 2009 9:32 am

[9] You're right about Robinson. Don Zimmer started at second and Don Hoak played third. Coleman didn't play because Billy Martin had established himself as the regular second baseman by that time, as far as I can tell. Mantle only played in three games that entire series (10 AB total). Had to be because of his knees. ... The Yankees claimed Slaughter off waivers on August 25, 1956. (Go to his player page on Baseball Reference and view the transactions at the bottom.)

10 SteveAmerica   ~  Jan 12, 2009 10:27 am

Zack, doesn't your cable have a "favorites" menu that you can program?

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"This ain't football. We do this every day."
--Earl Weaver