Over at Deadspin, here’s my guy Pat Jordan on Bo Belinsky:

No character in sports was more authentic than Robert “Bo” Belinsky, a left-handed pitcher in the ’60s. Bo personified “cool,” real cool that was intrinsic to his nature, not his public persona. As a rookie, Bo pitched the first no-hitter in California major league history for the Angels. It made him a star and an instant celebrity whose name became synonymous with a lifestyle that was cool and slick and dazzling. But that no-hitter was the high point of Bo’s career, which, after eight years, saw him leave baseball with a 28-51 record.

After his no-hitter in 1962, Bo said, “If music be the food of love, by all means let the band play on.” Bo instantly became the first original playboy-athlete. He f**ked Ann-Margret, Mamie Van Doren, Tina Louise, Connie Stevens, and he partied with Eddie Fisher, Dean Martin, and Henry Fonda. But in those days f**king Hollywood starlets and showing up at his team’s hotel at 5 a.m., “reeking of bitch and booze,” was not exactly what team owners, managers, sportswriters, and fans expected from their idols. Bo was suspended, arrested, banished to the minor leagues, traded, and traded again and again, which confused him. Bo never understood an essential fact of celebrity in those days. He never had that knack of later, more beloved playboy athletes like Joe Namath of cultivating his persona precisely up to, but not beyond, that point at which his public would become annoyed, bored, and eventually furious with him. By the time Bo left baseball his name had become synonymous with dissipated talent.