"A New York Treasure" --Village Voice

Naming Rights TK?

I was at the game today (Emma will be along later with the recap), and the Yankees were giving away DVDs of a “Virtual Tour” of the new Yankee Stadium. I haven’t watched the thing yet, but opening up the front flap I saw this:


If nothing strikes you as odd about that, look a little closer:


I’m speculating wildly here, but that image in the background looks a lot like a mock-up designed for companies interested in acquiring naming rights to the new Stadium. I’ve not seen any other conceptual image of the new Stadium with any letters to the right of the center field video screen, so I’m guessing whomever layed out this DVD package is in a boat load of trouble right now.

Update: I watched the DVD and, again, there is no lettering to the right of the video screen in any image shown.

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"This ain't football. We do this every day."
--Earl Weaver