If I was at the game today this here’d be my beverage of cherce.
Last week I told Ted Berg that I really like Mexican Coke and he challenged me to take a taste test to see if I’m just being a sucker. I’m going to take the test (and I’ll let you know the results) but the good folks at Serious Eats have beaten me to it:
Those folks who prefer Mexican Coke (like myself), really just like the idea of Mexican Coke—whether it’s because they think real sugar is tastier/healthier than corn syrup, whether it’s because Mexican Coke is more expensive and harder to find, thus more valuable, whether it’s because of its exoticism, whatever the reason—strip away the Mexicanness of it, and suddenly it’s a lot less appealing.
Which is what Ted was getting at to start with.