"A New York Treasure" --Village Voice

Phiten: Mind Over Snake Oil

Photo from phitenusa.com's official blog.

For weeks now I’ve been griping about the silliness of those Phiten necklaces that almost all the Texas Rangers, and many of the players on every other MLB team, were wearing this fall. The necklaces are nothing new (Phiten has an “MLB Authentic Collection” endorsed by Joba Chamberlain, among others), and indeed plenty of Yankees have worn them for years now, but they’ve rarely been as noticeable as the model so many Rangers sported: thick ropes that looked like some of the hideous if well-intentioned friendship bracelets I used to make at Indian Brook Summer Camp back in the day.

I was all ready to unleash a full-on rant, because the “science” behind Phiten sounds like absolute 100% shameless steaming bullcrap; from their website:

The official team necklace worn on the field by the New York Yankees [or insert your team here]. Featuring Phiten’s exclusive Aqua-Titanium™ technology, this product helps to promote stable energy flow throughout the body. The benefits of this are longer lasting energy, less fatigue, shortened recovery time and more relaxed muscles.

Oh sure… “Aqua-Titanium™” technology. Please, tell me more!

Phiten Technology is based around the different applications of our high-intensity Phild Process. Titanium has been found by our scientists to be particularly responsive to the Phild Process; meaning, it is consistently effective in emitting, or “passing on” the stabilizing effect of the Phild Process.

Thanks for defining “emitting” for me, that is a tricky one. And what is the Phild Process, again?

Miniscule beads of titanium are created using the Phild Process. These perfectly spherical beads can then be mixed into a compound to be printed or layered directly onto material to target specific areas of the body with concentrated effectiveness… 

At first glance, the inner core of Phiten necklaces and bracelets may look like mere rubber. However, it actually contains Micro-Titanium Spheres and Carbonized Titanium held together in a compound by the elastomer rubber.

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