"A New York Treasure" --Village Voice

Q Rating: Mile High


Over at SI.com, here’s Richard Deitsch on the man people love to hate and sometimes hate to love:

As the Broncos beat reporter for the Denver Post, Lindsay Jones admits her job description has become “all Tim Tebow, all the time.” But over the past two months, Jones has noticed that the Tebow phenomenon has filtered outside her city limits. As she’s traveled to cover the Broncos on the road, the reporter says the lead feature in Sunday sports sections is often the Denver quarterback, and that Tebow is a recurring and vibrant subject on the sports-talk debate airwaves as well.

Clearly, the Broncos quarterback is moving the sports needle nationally. But by how much, and who else is doing likewise? To get an answer we sought advice from a number of sources, including those in sports marketing, television and research.

Perhaps the most remarkable finding is that Tebow now rates alongside such celebrities as Jennifer Aniston, Lady Gaga, Tom Hanks, Will Smith and Taylor Swift when it comes to aspiration (the degree to which consumers feel a celebrity has a life to which they would aspire) and influence (the degree to which consumers believe a celebrity is an influence in today’s world).

[Photo Credit: Robert Swetz]

Categories:  1: Featured  Football  Games We Play

Tags:  richard deitsch  tim tebow

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1 kenboyer made me cry   ~  Dec 16, 2011 12:34 pm

Please...Patriots demolish Broncos this Sunday. That's my prayer.

2 Alex Belth   ~  Dec 16, 2011 1:41 pm

They should be able to do that.

3 kenboyer made me cry   ~  Dec 16, 2011 10:41 pm

[2] If they don't... hallelujah, he's among us.

4 Dimelo   ~  Dec 17, 2011 7:40 am

Yes, please patriots, I am making a special trip to Western Mass to be a witness to this all.

Lost in all the Tebow mania is the real hero: the Denver defense. They have played really well and are the real unheralded heroes here.

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