The 1970s featured some of the greatest films of all-time. On my list is Network, which starred Peter Finch, William Holden, Faye Dunaway, Robert Duvall and Ned Beatty, among others. I believe it’s one of the greatest of all-time in large part because it’s still relevant. The theme of ratings ruling success, damn the people responsible for creating the programming, hasn’t changed. Corporations who own the networks need a positive return on their investment. Money rules. Always has, always will.
Howard Beale, portrayed by Finch, who won an Oscar for the role, is a network anchor who is fired due to low ratings. Then, he is allowed to stay on the air and responds by announcing he’s going to kill himself on television during his final broadcast. The stunt, plus his famous rant, “I’m mad as hell and I’m not going to take it anymore!” leads to huge ratings over the next two weeks, in which time the network exploits Beale’s insanity rather than take him off the air.
How does Howard Beale pertain the New York Yankees? Consider the case of Joba Chamberlain. The once-upon-a-time can’t-miss phenom has come full circle. He’s back in the bullpen for the 2010, where he’ll have to “earn” his spot as Mariano Rivera’s 8th-inning bridge. Or maybe he’ll pitch the seventh inning or be a swingman. Joe Girardi still doesn’t know.
Pitching coach Dave Eiland has told anyone who will listen that even in the event of an injury to starters ace through four, or mediocrity from Phil Hughes in the fifth spot, Joba will remain the bullpen. GM Brian Cashman called him a “starter who can relieve.” Joba is taking this like Cush from Jerry Maguire: “I just want to play baseball.”