It’s not like Cano is the sort of marketing machine his team has portrayed him as in meetings with the Yankees and Mets. Beyond setting his price tag at more than $300 million in during-the-season negotiations, the biggest mistake thus far has been emphasizing the off-field exploits of Cano when reality says otherwise.
He didn’t stem hemorrhaging ticket sales or TV ratings during the Yankees’ down year. His jersey wasn’t exactly jumping off shelves; it ranked 19th in sales this season – and fifth in New York, behind Mariano Rivera, Matt Harvey, Derek Jeter and David Wright.
“We’re not the Brooklyn Nets,” one Yankees official said. “We don’t need Jay Z’s marketing expertise.”
The Yankees like to say that Dustin Pedroia re-signed with Boston for $110 million and Wright with the Mets for $138 million, but there is a difference: Cano is a free agent, and a premium exists with those free agents, even if New York is where he wants to be. And it is. Cano told friends in the Dominican Republic this season that he would re-sign with the Yankees, though perhaps he was expecting the dollar figure to be closer to the $200 million-plus that at one point the Yankees were believed to be willing to offer.
[Photo Credit: Marcus Haydock]